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Female-Led Brands Star In Hollywood Gift Bags

Movies with strong female leads and directors were overlooked this awards season, but the work of plenty of talented women can be found in a Tinseltown swag bag. Gifts from several female-led brands are part of the six-figure-plus stash.

The gift bags are sent to nominees in the categories of Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress, Best Director and the host of the show (when there is one, at least).  They’re not affiliated with the Oscars or the Academy of Motion Picture Arts and Sciences, but have been produced by marketing firm Distinctive Assets for almost two decades.

So, what’s in this year’s bag?

To keep their wellness and beauty, nominees can indulge in a luxurious weekend of rejuvenation at the 3D Wellness Retreat in Malibu, or head to New York for the full-body rejuvenation package ―hormone testing and balancing and the like―with endocrinologist Rocio Salas Whalen of New York Endocrinology.

Early risers can try a mood-boosting workout at one of Daybreaker’s yoga and dance events in cities around the world. Daybreaker, founded by motivational speaker and author Radha Agrawal, runs 6 a.m. yoga sessions followed by two-hour dance parties―such as the 600-person one held in San Francisco after Agrawal spoke at Facebook’s 2018 Global Marketing Summit.

Those who prefer a less crowded motivational experience can sign up for a free year-long membership in LiveItUp Life School, another Agrawal-founded company. LiveItUp texts members daily microchallenges led by experts in their fields, including advice on nutrition from Dr. Mark Hyman, entrepreneurship from John Mackey, and fitness from Nike master trainer Alex Silver-Fagan.

Back at home, winners and losers both can relax in a floral print Sensuous Silk Kimono Robe from SOMA―one of the original products designed by its all-women team in 2004―and its award-winning SOMAINNOFIT smart bras, light one of Soul Shropshire’s zen-inducing candles and cozy up beneath a Johanna Howard Home throw. Her hand-dyed ombre baby alpaca throws are made by artisans in Peru and individually dyed over an open fire.

Coda Signature, a Colorado company co-founded by Elizabeth Cooke, offers nominees a “cannabis-infused chocolate culinary experience.” Dessert chef and director of edibles, Lauren Gockley, will put together a home tasting of  Coda’s award-winning chocolates, which combine single-sourced cacao from family farms in South America with C02-extracted cannabis oil.

In the rapidly growing CBD category, the cleverly named SHEbd takes center stage. Founder and CEO Kara Harrison’s THC-free products are organic and oh so chic. From its line of oils, balm, and softgels―all sourced from sun-grown hemp, pesticide-free, sustainable and made in the USA―nominees are treated to the SHEbd Broad Spectrum Hemp Balm, a blend of broad spectrum hemp extract, soothing lavender, eucalyptus essential oil, and beeswax. SHEbd also has partnered with One Tree Planted to take part in its $1 Million Tree Challenge to raise funds to replace a million trees that were lost to California wildfires―a cause that resonates strongly in Los Angeles.

Other gifts that give back to causes that matter to women are TAPS for Hope’s Afghan Collection, which supports women impacted by war, Blush & Whimsy’s Lunaria star necklaces that are packaged and shipped by people with disabilities, the Curlee Girlee empowerment book series for young girls and The Right To Shower’s head-to-toe cleansers that support mobile shower initiatives for the homeless. Win or lose, that’s something every nominee can feel good about.

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